45 | Building a Brand Photography Business That Aligns with your Purpose with Erica + Jon

In this episode of Doing Life Differently, I sit down with two of my favorite photographers and business owners, Erica and Jon, to talk about their journey of leaving corporate life and traditional wedding photography behind to build a thriving brand photography business that aligns with their values and lifestyle.📲 Follow Katelyn on InstagramEPISODE MENTIONS:Click to sign up for Erica + Jon's FREE CLASS!Episode Highlights:The Bold Leap: Erica and Jon left behind a stable corporate job and sold their home to pursue photography full-time, transforming both their careers and personal lives.From Wedding to Brand Photography: They shifted from wedding photography to brand photography, gaining more freedom and discovering the power of image licensing.Embracing Authenticity: By being true to themselves, Erica and Jon found greater success and fulfillment in both life and business.Balancing Family and Work: They reshaped their business to prioritize family, homeschooling their kids while maintaining a profitable photography business.Key Lessons for Brand Photographers: Erica and Jon share tips on confidence, pricing, and marketing strategies for those looking to transition into brand photography.Keep LearningPast episode: 5 Things I Learned From Hosting A Mastermind RetreatThe book Jon mentioned: "Living Fearless"Mentioned in this episode:Lume BoxI'm really working on habit stacking and my Lume Box is the best tool in my toolbox to really make sure I'm focusing on my health and well-being while simultaneously getting ready for the day or reading at night.