45. Christina Hobbs, Future Group | How strategic are you on LinkedIn?

In this episode of Your Digital Reputation, host Roger Christie explores the strategic use of LinkedIn with guest Christina Hobbs, former CEO of Verve Super and current GM of Advocacy at Future Group. They discuss how LinkedIn can be a valuable tool when used strategically, beyond just self-promotion. Christina shares insights on leveraging LinkedIn for business success and professional advancement, highlighting the importance of a thoughtful approach to networking and branding on the platform. Tune in to gain valuable tips on maximising your digital presence and reputation through LinkedIn.TIMESTAMPS:[00:01:46] Early LinkedIn experience and career growth.[00:06:26] The need for visibility and understanding.[00:10:32] Building legitimacy in your role via LinkedIn.[00:15:07] Getting a million views on a LinkedIn post.[00:19:01] Selling a business while going into labour![00:24:48] "What do I want to be known for?"[00:32:58] LinkedIn profile visibility advice.--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.