45 - Content Marketing Trends for 2017 (with Joe Pulizzi)

Content marketing is changing all the time. Wouldn't it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less of what doesn't? In today's episode, hosts Suzi Dafnis and Michelle Falzon get out the crystal ball and take a look at content marketing trends for 2017 with one of the world's most respected experts and a real pioneer of content marketing, Joe Pulizzi from the Content Marketing Institute.