45 - Counterintuitive Growth Hacking Strategies That Nobody Tells You, But Really Work | feat. Vincent Dignan

“Anything that requires effort normally means I haven't thought it through that well"   I’ve said this in every episode, and I’ll say it again. Your success in crowdfunding is directly related to the size and engagement of your audience when you launch There is no getting around this fact. For most people looking to start campaigns that I talk to, the fear of building an audience seems to be the number one thing holding them back. That is why I brought Vincent Dignan on the show. Vincent is the author of the new book, Secret Sauce: The Ultimate Guide To Growth Hacking and Marketing. “Growth Hacking” has become so ubiquitous to almost become meaningless these days, so I will let the results do the talking: 3 Startups Millions of pageviews for his and client businesses Appeared on Inc.com and Huffington Post To Vincent, Growth Hacking is about finding creative ways to use small actions to get outsized rewards. And there is no better time to growth hack then when you have limited funding and are building your audience in the prelaunch phase of your campaign. This episode is wall to wall with actionable information. You will learn: How a simple “thank you” can set you apart from your competition and create raving fans If everyone is doing it, it probably means it’s very difficult and should be avoided at all costs How public speaking beats networking 9.9 times out of 10 for growing your business How to launch without any press whatsoever The number 1 mistake people make when Growth Hacking Why you can tell people everything you know and they will still hire you Show Notes: Secret Sauce on Kickstarter Magnific Vincent on Twitter queueat.com rawshorts.com