45- Eric Quint @3M - The role of a Chief Design Officer in a large company

Eric Quint is Vice President, Chief Brand and Design Officer at 3M, a Fortune 500 company with over $30B in revenue and over 90.000 employees. An industrial designer by training, Eric joined 3M in 2013 to “design the design function” in the company. He grew the design team substantially, built revolutionary 3M Design Center (an incubator for Collaborative Creativity), and helped build the brand platform that catapulted 3M’s brand value among the world’s top 100 brands. In this episode, we talked about: why designers should stop measuring the value of design (and how we can show our worth), what it takes to become a Chief Designer Officer (and what does one do as a CDO), and why designers need studios as much as scientists need laboratories.