45: Growing Your Business While You Sleep; Meta Ads Demystified with Kristin Longacre

Kristin Longacre is a Meta Ads Expert and Facebook Blueprint Certified strategist with over 15 years of experience in digital marketing, the last decade of which has been laser-focused on Facebook and Instagram advertising. Having managed six figure ad budgets for everyone from Fortune 500 companies to small business owners running their very first campaigns, she knows just about everything there is to know inside Ads Manager. But it was the small business owners getting lost in the shuffle that ultimately changed the direction of her work. In this episode, Kristin shares her journey from corporate digital marketing to small business coaching and makes a compelling case for why Meta ads are far more accessible than most people think and why growing your email list while you are on the school run is not just possible, it is entirely within reach. 💡 "We can always make more money, but we cannot make more time with our kids!" - Kristin Longacre Sign up for Kristin's next Facebook Ad Basics: The Beginner Bootcamp! In this conversation, we explore: ✨ How Kristin made the shift from managing large corporate ad budgets to working with female small business owners and what that transition revealed about where the real need lay ✨ Why Meta ads are far more accessible and cost effective for small businesses than most people realise and what holds so many owners back from giving them a try ✨ The tech overwhelm that stops small business owners in their tracks and how Kristin's Power Hour approach demystifies the process step by step ✨ How automation through Meta ads supports busy mothers in business by generating leads and growing email lists without requiring constant hands-on time and energy ✨ Using the data from paid ads to inform and sharpen your organic content strategy and why the two work better together than most people think ✨ The importance of consistent ad spend for giving Meta's algorithm enough information to learn, optimise and deliver better results over time ✨ Why testing different creatives and hooks matters and the surprising discovery that simple, unpolished ads often outperform highly produced ones ✨ The pivoting point of running a gluten-free business and what that unexpected chapter taught Kristin about trusting her gut and knowing when to change direction ✨ How pausing and reflecting in business - rather than constantly pushing forward - can be the most clarifying and productive move you make ✨ Kristin's practical advice for small business owners who are curious about Meta ads but have no idea where to begin About the Guest: Kristin Longacre is a Meta Ads Expert and Facebook Blueprint Certified strategist with over 15 years of experience in digital marketing. Through her Meta Ads Power Hour programme, she works with female small business owners in the UK to help them run simple, effective ad campaigns without needing a large budget or a technical background. A mum of two, Kristin is passionate about helping women grow their businesses in a way that works around their lives rather than consuming them. You can connect with Kristin via the No Fuss Ads website or on Instagram. Sign up for Kristin's next Facebook Ad Basics: The Beginner Bootcamp! About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!