#45 Hooked - Book Summary

Hello Wise Wordians, Welcome back to another episode of ‘Wise Words Book Summaries’. This week we are summarising ‘Hooked’ by Nir Eyal which explores the habit formation process and how applications utilise this process to influence our behaviour. In this episode, we cover topics such as: The Hooked Model Step 1: Triggers Step 2: Action Step 3: Variable Reward Step 4: investment The Five Fundamental Questions for Building Effective Hooks How to Apply the HOOK model? If any of these topics sound interesting to you then make sure to give it a listen, and if you enjoy what you hear, why not leave us a like, subscribe to our channel, or even better, let us know your thoughts in the comment section below, your feedback means so much to us and helps to improve our podcast. In addition, if you fancy implementing any of the actionable ideas we mention in this episode, head over to our website at wisewords.blog where the ‘Hooked’ book summary will be waiting for you. Next week we will move on to fitness and health, starting with ‘Exercised’ by Daniel Lieberman, so stay tuned for that. We hope you enjoy it. -------------------------- Chapters: 00:00:00-Intro 00:00:16-Overview 00:02:26-Habits and Products 00:05:27-The Hook Model 00:23:08-Why do some ‘good’ innovations fail? 00:27:59-The problem of behaviour change: 00:38:11-How habits create a competitive advantage? 00:43:38-How to calculate a businesses habit forming potential: 00:45:14-“Are you building a vitamin or painkiller?” 00:57:16-The Hooked Model 00:57:18-Step 1: Triggers 01:02:44-What do people want? 01:06:41-Step 2: Action 01:09:33-What causes someone to be motivated? 01:12:32-Three Simple Steps to Creating Truly Innovative Products: 01:15:26-The Elements of Simplicity: 01:19:42-Which comes first motivation or ability? 01:22:00-Step 3 – Variable Reward: 01:23:40-Rewards of the Tribe 01:26:30-Rewards of the Hunt 01:28:58-Rewards of the Self 01:33:46-Infinite variability 01:36:51-Step 4 – Investment: 01:38:48-Changing Attitude 01:40:28-Investments store value 01:47:44-The five fundamental questions for building effective hooks 01:48:33-The Morality of Manipulation: 01:50:16-How to Apply the HOOK model? 01:52:19-Identify 01:53:14-Codify 01:54:42-modify 01:56:12-How to find opportunities 01:59:59-Debrief If you enjoyed this podcast make sure to check out our other content on our other platforms: Website: https://wisewords.blog/ Instagram: https://www.instagram.com/wisewords.blog/ Twitter: https://twitter.com/wisewordsblog Facebook: https://www.facebook.com/WiseWordsBlog