#45 Hooked - Book Summary

Hello Wise Wordians,Welcome back to another episode of ‘Wise Words Book Summaries’.This week we are summarising ‘Hooked’ by Nir Eyal which explores the habit formation process and how applications utilise this process to influence our behaviour. In this episode, we cover topics such as:The Hooked ModelStep 1: TriggersStep 2: ActionStep 3: Variable RewardStep 4: investmentThe Five Fundamental Questions for Building Effective HooksHow to Apply the HOOK model?If any of these topics sound interesting to you then make sure to give it a listen, and if you enjoy what you hear, why not leave us a like, subscribe to our channel, or even better, let us know your thoughts in the comment section below, your feedback means so much to us and helps to improve our podcast.In addition, if you fancy implementing any of the actionable ideas we mention in this episode, head over to our website at wisewords.blog where the ‘Hooked’ book summary will be waiting for you.Next week we will move on to fitness and health, starting with ‘Exercised’ by Daniel Lieberman, so stay tuned for that.We hope you enjoy it.--------------------------Chapters: 00:00:00-Intro00:00:16-Overview00:02:26-Habits and Products00:05:27-The Hook Model00:23:08-Why do some ‘good’ innovations fail?00:27:59-The problem of behaviour change:00:38:11-How habits create a competitive advantage?00:43:38-How to calculate a businesses habit forming potential:00:45:14-“Are you building a vitamin or painkiller?”00:57:16-The Hooked Model00:57:18-Step 1: Triggers01:02:44-What do people want?01:06:41-Step 2: Action01:09:33-What causes someone to be motivated?01:12:32-Three Simple Steps to Creating Truly Innovative Products:01:15:26-The Elements of Simplicity:01:19:42-Which comes first motivation or ability?01:22:00-Step 3 – Variable Reward:01:23:40-Rewards of the Tribe01:26:30-Rewards of the Hunt01:28:58-Rewards of the Self01:33:46-Infinite variability01:36:51-Step 4 – Investment:01:38:48-Changing Attitude01:40:28-Investments store value01:47:44-The five fundamental questions for building effective hooks01:48:33-The Morality of Manipulation:01:50:16-How to Apply the HOOK model?01:52:19-Identify01:53:14-Codify01:54:42-modify01:56:12-How to find opportunities01:59:59-DebriefIf you enjoyed this podcast make sure to check out our other content on our other platforms:Website: https://wisewords.blog/Instagram: https://www.instagram.com/wisewords.blog/Twitter: https://twitter.com/wisewordsblogFacebook: https://www.facebook.com/WiseWordsBlog