45: How does brand awareness impact sales?

It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales? To discuss that topic, Jennifer Mancusi is joined by Allyson Havener, SVP of Marketing and Community, TrustRadius, a software platform that helps buyers make informed decisions. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io Read the B2B Buying Disconnect Report here: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis Learn more about TrustRadius: https://www.trustradius.com