45. How to Keep Customers Coming Back with Just 3 Emails a Week with Zack Zeller

Jacob Karnes and Zack Zeller discuss the untapped potential of email lists for small businesses, particularly in the restaurant industry. Zack shares his journey into marketing, the importance of creating engaging content, and how to leverage community ties to enhance customer relationships. The conversation emphasizes the need for consistent communication, overcoming perfectionism in marketing, and utilizing automation to streamline email campaigns. Listeners are encouraged to focus on actionable strategies that can lead to increased customer retention and business growth.Get Zack’s Email Resource: https://fixyourlist.comGet Jacob’s Book: https://www.masteryourfirstjob.comVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Zack's Journey into Marketing04:30 The Untapped Gold Mine of Email Marketing07:27 Overcoming Email Marketing Fears10:09 Driving Foot Traffic with Targeted Emails12:51 Community Engagement through Email15:38 Starting Small with Email Marketing18:34 Leveraging Automation in Email Marketing21:13 Maximizing Customer Engagement23:57 Key Takeaways for Small Business Owners35:31 Maximizing Restaurant Profitability through Automation36:33 Creating a Profitable Email Strategy