45. Licensing in Japan with Roger Berman of ZenWorks

This episode sees us catch up with Roger Berman of Zenworks. With over 30 years of experience in Japan, as both licensing agent and consultant, Roger is very well placed to help us understand what licensing is, and the state of the Japanese market for generating brand recognition. A very informative conversation, and some very useful information for anyone looking to bring their brand to the Japanese market, work with licensees and boost brand identity. We have a particular focus on the incredibly wide reach of characters in Japan. We talk about the market for characters among a wide and increasingly older demographic in Japan. And of course, the value of having characters linked with the ever-important manga and anime market in Japan, that has been increasing in prominence globally. We also touch on the rise of the V-Tuber, with Roger name-checking youtube.com/@GawrGura. 9 years ago Roger spoke to Export to Japan for a live webinar. We are well overdue a catch up! Find out more about ZenWorks at https://www.zenworks.jp/   ------------------------------------------------- The Export to Japan Podcast series is supported by The Foundation for International Trade and Industrial Co-operation (ITIC).