EPISODE · Sep 23, 2017 · 33 MIN
45 - Louis Hernandez, Jr., Avid CEO: The Storyteller's Dilemma
from Fortt Knox · host CNBC
Louis Hernandez Jr. is the CEO of Avid Technology, a company that makes tools for editing video and audio, and writing music. Avid is facing hard times as rival Adobe grows stronger with Premiere and other creative suite tools, and as more software moves to the cloud. Hernandez is unique for a lot of reasons. One of them is that he's the Latino CEO of a publicly traded technology company. He recently wrote a book, The Storyteller's Dilemma, about the way technology is changing the media market. Louis talked to me about his path to the C -suite, his vision for the future of storytelling, and the factors that made his story so different from many of his cousins in the LA area where he grew up. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
Louis Hernandez Jr. is the CEO of Avid Technology, a company that makes tools for editing video and audio, and writing music. Avid is facing hard times as rival Adobe grows stronger with Premiere and other creative suite tools, and as more software moves to the cloud. Hernandez is unique for a lot of reasons. One of them is that he's the Latino CEO of a publicly traded technology company. He recently wrote a book, The Storyteller's Dilemma, about the way technology is changing the media market. Louis talked to me about his path to the C -suite, his vision for the future of storytelling, and the factors that made his story so different from many of his cousins in the LA area where he grew up.
NOW PLAYING
45 - Louis Hernandez, Jr., Avid CEO: The Storyteller's Dilemma
No transcript for this episode yet
Similar Episodes
Jun 11, 2026 ·55m
Jun 4, 2026 ·48m
Jun 3, 2026 ·93m
Jun 2, 2026 ·21m