45: Owned Premium Lightweight Scooters - the Unagi story with CEO David Hyman

In this episode, Oliver interviews David Hyman, CEO of Unagi Scooters about the market for premium, lightweight owned micromobility. David’s background is in software and marketing, having previously been the CEO of Beats by Dre. Unagi has really nailed the owned scooter brand experience, and it’s a great discussion.Specifically we dig into:- Features and tradeoffs that they made in order to deliver the best ownership experience- The origin story for the Unagi Scooter- The overall market potential for the space and how they’re thinking about it- The importance of quality and signalling for something that is personally owned, and how that differs from shared services- What he sees happening for the micromobility space, both owned and shared, in the coming few years- Their recent raise of $3m, who it came from and what they intend to do with it.Thanks to this week’s sponsor Particle. Particle provides an end-to-end IoT platform, from device management to connectivity to hardware for connecting micromobility vehicles to networks and reducing complexity as operations scale. For operators that I’ve talked to, they’re a godsend in the world of highly complex and competitive operations.Visit Particle.io/micromobility to learn more and request a free IoT development kit. All podcast listeners will also receive a free consultation. Visit Particle.io/micromobility today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit micromobility.substack.com/subscribe