Reaching Customers in Google’s AI Search Experience - Heidi Sturrock [PPC Zone Aug 2025]

Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she brings a strategic lens and hands on expertise to every account. Heidi specializes in modern account structures, full funnel strategy, and uncovering performance opportunities that others miss. She also offers white label strategic support for agencies looking to scale client growth.   You can find her on LinkedIn: https://www.linkedin.com/in/heidisturrock   For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025    Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry