#45: Rebrand, Revamp, Renew: How the Law Association Navigated Major Changes with Jane Carey

In this episode, we catch up with Jane Carey, Head of Membership, Marketing & Communications of The Law Association of New Zealand, who led a significant transformation in the association. Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged. Jane shares practical insights on how her team approached these big changes and why clear, consistent communication with members was key to their success. Whether you’re considering a rebrand, updating your membership models, or implementing new technology, Jane’s experience offers valuable takeaways. Tune in to hear how they managed these transformations, what worked well, and why having a strong team and a solid plan makes all the difference. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠Take the survey here!