45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence?

The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users. But will this be the end of creativity as we know it, or a new implement to help creative people be even more creative? In this episode, we hear from "Jess," a copywriter who was laid off from her job at a well-known national logistics company and "replaced by Chat GPT." And then, we talk to Renato Fernandez, the Chief Creative Officer at the LA-based, global creative agency TBWA / Chiat / Day. They’re a three-time honoree as one of Fast Company’s Most Innovative Companies, have been recognized thrice as Adweek’s Global Agency of the Year, and are seen as a pioneering leader in the incorporation of generative A.I. into the creative workflow. Together, Jess and Renato will generate a picture of an industry facing an inflection point... And, indeed, a battle for its very soul. We mention an interesting study we saw this week about how human-generated SEO content performs better than A.I.-generated content. You can find that here: https://www.rebootonline.com/blog/ai-vs-humans-content-writing-seo-experiment/ Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication. Learn more about your ad choices. Visit megaphone.fm/adchoices