45. Richard Turner – How to create fabulous experiences for your supporters

If you’re looking for sound principles and real examples to help you deliver successful fundraising during the pandemic, I hope you’re going to find this episode really helpful. Because this time I’m sharing the first part of an interview with a hugely experienced fundraiser named Richard Turner, who shares his highlights from an inspiring new piece of research carried out by the Chartered Institute of Fundraising’s Supporter Experience group. Over recent months, Richard and his colleagues in the group, Angela Cluff and Giles Pegram have searched out charities that have been achieving fundraising success this year by finding ways to give their supporters a great experience. They’ve just published an excellent report entitled Fundraising in the time of COVID-19 and have created a webinar to share their findings. In the episode we explore several crucial principles, as well as lots of examples of how charities have been inspiring their supporters during the pandemic. If you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on twitter Richard is @ifundraiser and I’m @woods_rob.