45. Social Media Audit: How to Make Your Business Page More Professional

Send us Fan MailIn this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms.Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audit comes in.Together, we reviewed her Instagram profile top-to-bottom — from her bio and highlights to her content strategy — and mapped out practical steps to help her position herself as the go-to midwife for Houston moms.✨ In this episode, you will learn:How to use keywords in your name + bio so you actually show up in searchThe role of highlights as a client resource library (and which ones every service provider should have)Easy content ideas for sensitive industries where client privacy mattersWhy behind-the-scenes + storytelling content builds credibility and trustThe 40/40/20 content mix that makes your page feel professional and relatableHow to overcome camera shyness and create engaging talking head videosIf you’ve been struggling with consistency or confidence on Instagram, Katina’s audit will give you the practical next steps to tighten up your profile and start marketing your services with ease.____________________________🔗 Follow Me On Socials:Instagram: @cd.creativeco | @thesidehustlherpodcast📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat🎧 Don’t Forget to Subscribe & Leave a Review!