45: Stuff Your Undies with SpeakEasy Briefs

So, you know how you are always trying to stuff flasks and other important items down your pants so you can get them into concerts? I?ve been waiting to say this for a long time, but the solution is finally here: The SpeakEasy Briefs. Unzip the Party! Dan Goldman and Jeff Schneider are the mad scientists behind the Speakeasy Briefs, men?s boxer-briefs designed with a private zipper pocket for holding various items, including a passport, a wallet, A FLASK, ...Airplane bottles?? The possibilities are endless. The Speakeasy project first launched on April 25th, 2013 on Kickstarter and was able to more than triple the $10,000 Kickstarter goal into $32,616. Jeff and Dan are ballers with diverse experience and knowledge, and they sure as hell hate Reno. :) Listen to the episode- it's fantastic. Summary of Show: Here are the highlights of my funky conversation with Dan and Jeff: / / 3:19 : How Dan and Jeff met at USC and how entrepreneurship and their business spirit brought them together to create the SpeakEasy Briefs, / 5:22 : About their product being a solution and a good alternative to the problems concert-goers have when going to music festivals and travelers when travel belts simply won?t work for them, / 8:52 : The process they went through on how they turned their conceptualized idea to fruition by checking out stores, going to the tailor, building prototypes, field testing and validating them and deciding to go with crown funding after they decided to have it mass produced, / 10:47 : The reasons why they opted for crowd funding including market validation, acquiring their first customers, low initial cost, and all the value that a bootstrapped entrepreneur can get through this channel, / 14:23 : The steps they took to get their crowd-funding going starting from research, directing traffic to their project page, building momentum by tapping the powers of the media in spreading the campaign towards other networks, / 21:24 : How it felt like reaping success after all their theories came into fruition, and / 23:45: Where they see themselves in the future and where their company is headed.