#45 | SVM Season with Joanna Zeng CEO of SOON

In this episode, Joanna Zeng from SOON discusses the innovative technology behind SOON, a roll-up stack that allows users to create their own SVM chains. She shares her journey from traditional finance to the crypto space, emphasizing the importance of community and ecosystem building. Joanna also highlights the unique marketing strategies employed by SOON, including their cult leader approach and the Big Bang campaign, aimed at engaging users and fostering growth. The conversation delves into the challenges and future prospects of the crypto landscape, particularly in relation to liquidity and user experience.-------------Follow Marco's Twitter https://x.com/ManoppoMarco/Follow Lambro's Twitter https://x.com/2lambro/Follow Joanna's Twitter https://x.com/justsayuluvjo/Read our free newsletter for the next best web3 products, strategies, and trends. Join 17,000+ web3 builders and investors at: https://launchy.app/--------Timestamps(00:00) Intro(00:19) Disclaimer(00:34) Who is Joanna Zeng?(03:34) The Importance of Community, Tech, and Price(06:33) Understanding SOON's Unique Offerings(09:37) Market Dynamics and User Engagement(12:32) Performance and Technical Innovations(15:32) Ecosystem Development and Liquidity Management(18:36) Future Use Cases and Developer Engagement(23:44) Transitioning to Solana: Challenges and Opportunities(26:08) User Engagement: Campaigns and Incentives(27:48) Cult Leader Marketing: Building Community Through NFTs(35:00) Execution and Strategy: The Path to Success(41:06) Product Market Fit: The Key to Crypto Success--------------------------DisclaimerAll views expressed by the me is solely my opinions. I may maintain positions in the assets discussed in this podcast. This podcast is for informational purposes only and nothing in the podcast is intended to be financial, legal, or even life advice.