45. The Drugstore Fragrance Brand That's Giving *Niche* (w/ Good Chemistry Fragrance Director Greta Pagel)

My quest for high quality, great-smelling fragrance that costs less than a SweetGreen salad is never-ending, and today I chat with Greta Pagel—the Fragrance Director of the brand I think does it best: Good Chemistry. Greta leads all fragrance development and strategy at Good Chemistry and ILLUME (including perfume, personal care, and home fragrance). We discuss what happened to some of our favorite discontinued gems (looking at you Brainiac)/ if they’ll ever come back, secrets notes, how Greta got into fragrance development professionally, the process of creating your fave mass-market scents, the newness that is Coco Blush, and what we can look forward to within the next year! FRAGS MENTIONED: The Maker Wild, The Maker Fire, West Third Lost California, Good Chemistry Brainiac, Baccarat Rouge 540, Mugler Angel, Byredo Lil Fleur, Jovan Patchouli Oil, Guerlain Vetiver, Coty Wild Musk, YSL Paris, Bleu de Chanel, CB I Hate Perfume Walking in the Air, Good Chemistry Wild Child, Good Chemistry Magnolia Violet, Jovoy Remember Me, Milano Fragranze Basilica, Affinessence Paris Santal Basmati, Strangers Parfumerie Chokedee, Chabaud Lait et Chocolat, Good Chemistry: Tiger Lily, Copper Canyon, Pink Palm, Coco Blush, Sugar Berry; Maison Margiela Replica Beach Walk, Pink Sugar Aquolina, EB Florals Fragile Violet, Good Chemistry Queen Bee FOLLOW: @lovegoodchemistry DISCOUNT: www.good-chemistry.com PERFUMEROOM15 for 15% off