45. The Trust Factor and the Human Touch. Thoughts on Technology, Real Estate, and Services.

We, as consumers of services and products, continue absorbing steps that used to be completed by humans working for the companies that sell us services and products.Think about it. The Check In Process for your flight. Getting tags on your bags. Ordering your food through an Ipad. Filling information online for various processes.Human interaction continues to get reduced. But, when that human interaction exists, we want it to be the best interaction possible. We might get it or not, but that is our expectation.This is true as well for Real Estate and Proptech. Most of the process can happen online and various steps are automated. Real Estate Agents will continue changing the way they operate; what fees are transferred to buyers and sellers will continue changing; but the profession is not really going away. We still need some sort of human interaction, especially when we are completing the most important transactions of our lives.How can we elevate the human interaction step of services and products? Is everyone aware of the importance consumers place on these moments? How can we differentiate ourselves in an era of so much access to technology and tools to build technology into our processes?These are some of the questions I asked to Phil Huff as I interviewed him for this episode. Phil is a good friend of mine. We worked together for a few years, and he has become a Mentor, answering many questions as I continue to grow in my career, and opening many doors. So I am very glad and thankful that we got together to talk about these questions and so many other topics. Phil has over 25 years of experience in the real estate, property, and mortgage technology sectors. He is an accomplished Sales, Marketing and Business Development leader. He has constructed and guided high-performing sales and service teams, in prominent entities like Rocket and Altisource, as well as smaller yet impactful organizations such as eLynx and Platinum Data.Surrounding yourself with people you can trust is key to any endeavor. I loved hearing my friend talk about his story, and why this is so important.I hope you can listen to this episode, and I trust you will enjoy it as much as I did.