45: What I Learned After My TPT Sales Flatlined: Funnels, Traffic, and Facebook Ads

What I Learned After My TPT Sales Flatlined: Funnels, Traffic, and Facebook Ads If you’ve ever looked at your TPT dashboard and wondered, “Why are my sales suddenly… not moving?”  this episode is for you. For months, I blamed everything for my plateau: the algorithm, SEO, the saturated market, AI, promoting my membership, even the season. But the real reason my sales flatlined? It wasn’t any of those things. It was something much simpler  and something I didn’t even notice until I sat down and compared my numbers. In this episode, I walk you through the exact moment I realized what changed, the product line that suddenly tanked, and how turning off one small part of my funnel impacted my entire business. I’m sharing what I found inside my TPT analytics, what happened when I stopped running Facebook ads, and why traffic matters way more than we think it does. If you’re in a season where things feel slow, or you’re not sure why certain product lines aren’t performing anymore, this episode will help you look at your data in a totally different way. What you’ll hear today: Why my sales plateaued for several months The assumptions I made (and why they were wrong) The moment the data finally made it clear How Facebook ads were quietly feeding my best-selling product line What I’m testing next with a brand-new funnel A reminder to go back and look at what actually changed in your business If you’re brand new and need help getting your TPT store started, I have a free starter mini course. You can get it here: Free TPT Starter Mini Course And if you’re in that in-between stage and you’re trying to figure out your next move, you can book a strategy call with me and we’ll map it out together. Book a Teacher Business Clarity Call 📧 Got questions or want to share your story? Email me at [email protected]. I read every message and would love to hear from you.