#45: Why Good Copy Is Now More Important Than Ever – Joni Sweet

Joni Sweet is a copywriter and a copywriting coach based in the U.S.She works with some big-name clients, such as National Geographic and Time Magazine. However, Joni keeps it real and openly shares what she struggled with in the past and some of the challenges she’s experiencing now, 13 years into her career.She discusses the challenges of copywriting, including finding creativity, pleasing clients, and adapting to different industries. Joni provides tips on how to hook readers and elicit emotions through relatable content. She also talks about the balance between work and travel, as well as her coaching services for beginner freelance writers.Joni offers advice on getting clients and pitching to big publications and emphasizes the importance of approaching clients that scare you but also targeting clients who are more aligned with your current level of experience.She talks about the value of experimentation and pushing yourself out of your comfort zone, both professionally and personally.Takeaways:To hook readers, it is important to create relatable content that addresses common problems or interests.Balancing work and travel can be fulfilling but also requires intentionality and the ability to disconnect.Coaching services can help beginner freelance writers navigate the challenges of getting clients and refining their business practices.Pitching to big publications requires building a portfolio and developing compelling story ideas. Approach clients that scare you a little bit, but also target clients who are more aligned with your current level of experience.Experimentation is key to personal and professional growth. Trying new things can be just as rewarding as succeeding.AI can be a helpful tool for writers, but it's important to use it ethically and incorporate it into your work in an efficient way.Here's where you can connect with Joni:WebsiteInstagramXNewsletter (Substack)_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week!