45 | Why Internal communications is so critically important yet under-utilized

A marketeer by trade, James worked as CEO and CMO in a number of large multinationals including fashion brand Anthropology, VisitLondon and Selfridges, where he oversaw the incredible turnaround of that business in the early noughties. Buying Springwise – a global crowdsourcing movement for innovative ideas - in 2015 was the catalyst for James's innovation journey. In 2017, inspired by Springwise, he co-founded Re_Set – a strategy consultancy focused on helping their clients in the areas of innovation, disruption and sustainability. Show Notes: 2.30 – James, Springwise and Re_Set – 06.50 – The benefits of being a B Corporation - 10.05 - Brands will fail if they don't have purpose – 13.15 – Aligning people with purpose is about leadership – 17.05 –Success is about leading across the organisation - 18.30 – Best practice in bringing people on a change journey – 23.20 – Building a culture where it's OK to fail - 28.00 – The role of internal communications - 33.00 – The turnaround of Selfridges – 25.10 – To drive innovation, become a B Corporation.