45-year Celtics employee discusses receiving highest basketball honor

Celtics reporter Noa Dalzell sits down with Jeff Twiss, a longtime vice president of public relations for the Celtics who first worked under Red Auerbach and has been with the organization for 45 years. Twiss, who this week is receiving the John Bunn Award from the Naismith Memorial Basketball Hall of Fame, joins You Got Boston to discuss his career, early memories with Auerbach, and how much the world and the media landscape has changed. Tune in for an in-depth conversation one of the Celtics' longest-tenured employees. ⏰EPISODE TIMELINE⏰ 00:00 Intro 2:27 Jeff on winning the John W. Bunn Lifetime Achievement award 5:00 Experience in Celtics City documentary 6:09 Jeff’s path to working for the Celtics 13:11 How much has Jeff’s role changed? 15:27 Social media’s impact 19:26 PrizePicks 20:26 What does it mean to be a Celtic? 22:57 Similarities between Celtics players throughout the years 25:27 Gametime 27:16 Today’s Celtics compared to those from yesteryear 29:34 Jeff’s favorite memories from championship years 32:26 Atmosphere when the team wasn’t competitive 34:41 Why Jeff was able to succeed in his career 36:38 Relationship with former players 39:26 Experience escorting Bob Cousy onto the court at TD Garden 42:25 Has Jeff ever thought about writing a book? You Got Boston is Powered by  💰 Prize Picks - ⁠⁠https://prizepicks.onelink.me/LME0/CLNS⁠⁠ Download the app today and use Code CLNS when you sign up & Get $50 instantly when you play $5! Learn more about your ad choices. Visit megaphone.fm/adchoices