450: Humanizing LinkedIn Selling

Candyce Edelen is a seasoned entrepreneur with road rash earned from co-founding two fintech companies, one of which made the Deloitte Fast 50 list in 2004. In 2007, she launched PropelGrowth, a marketing consultancy where she helps financial and tech firms develop and execute go-to-market strategies. Over 10 years, she helped lead 13 companies to strategic acquisitions and successful exits.   Candyce shares some strategies of prospecting on LinkedIn, when to know if you're selling or being sold to, when to not be pushy, and much more!