#451: Cold Start to Marketing Success with Rita Barry

In this episode of That Entrepreneur Show, host Vincent A. Lanci sits down with Rita Barry, founder of Rita Barry & Co., a digital marketing agency helping female-founded businesses scale through strategy-first marketing and a data-driven approach to customer acquisition.Joining us from chilly Canada (we're talking -30°C!), Rita opens up about her unexpected leap into entrepreneurship—from a stay-at-home mom teaching herself to code out of boredom, to building a powerhouse agency responsible for over $86 million in client ad spend.You’ll hear Rita’s take on:The importance of separating big-picture strategy from daily tacticsHow trusting her gut and listening to client feedback became her business compassThe mindset shift she had to make from “right answers” in school to the constant failures in entrepreneurshipThe most common marketing mistakes she sees—and what should be in every strategyWhy relational marketing always wins over chasing trafficPlus, enjoy a fun cross-border chat about hockey, Canadian stereotypes, and surviving cold winters with grace.Rita’s story is a powerful reminder that some of the most impactful businesses are born not from a master plan—but from curiosity, resilience, and simply figuring it out along the way.Follow the show and tag a fellow entrepreneur who needs this episode!Send us Fan MailSupport the showRemember to subscribe for the next episode. Show Sponsor: ComingAlive PodcastProduction.com (Download your Podcast Launch Checklist for only $1 here)Music Credits: Copyright Free Music from Adventure by MusicbyAden.