451: Do you have these misperceptions about copywriting?

Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact?   Jacob McMillen, content strategist and copywriter, joins me to discuss the topic on this episode.  Join us. Connect with Jacob here: https://jacobmcmillen.com/contact-me/