451: The Untapped Partnership Opportunity in your DMO with Jason Gamel

Adam Stoker opens with a hard look at why the industry plays it safe, and how that instinct produced both the sea of sameness and the funding fight that came with it. Then Jason Gamel, President and CEO of ARDA, shows what it costs in practice. The timeshare industry generates $3.3 billion in annual rental revenue, all taxed like any other stay, and the average family of four spends just under $5,000 per trip with lodging already paid for. Most destinations have never built a relationship with the resorts producing it. Jason and Adam get into who to call, how to tap shoulder-season inventory, and the stigma still keeping DMOs from picking up the phone. Jason also shares the risk he's taking right now: an association-owned insurance captive, two and a half years in and still not guaranteed to launch. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.