#452 - Phil Elwood on ALL THE WORST HUMANS

PR mercenary Phil Elwood chats with Trey Elling about ALL THE WORST HUMANS: HOW I MADE NEWS FOR DICTATORS, TYCOONS, AND POLITICIANS. Topics include: The book's origin (0:00) His start in DC (2:31) Sinking bodies (5:32) Exploiting the airline industry (9:56) Helping the Gaddafis (13:13) An assist for Qatar's World Cup bid (17:34) Sportswashing (21:31) Any press is NOT good press (25:25) "Let's go, Brandon" (27:29) A visit from the FBI (30:11) Linkedin (36:33) "Start with the crazy. I'll rein you in." (38:08) Phil's proudest assignment (45:14) The meaning of "power" (48:17) The meaning of "truth" (50:22) How writing this book helped him personally (56:58)