453 BARBI WALTERS: Listening to Clients and Expanding Your Brand

Andy welcomes Barbi Walters, founder of and one of three principal designers with Lynden Lane, a multigenerational brand led by strong and creative intuition. Barbi and her daughters Lyndsey and Lane have decades of combined experience creating thoughtful environments both at events and inside of homes. Barbi talks about what she was doing before she founded her company and how her company came to be, how she feels about environment at an event, her usual process with clients and how it changes client to client, how doing wedding design differs from interior design, what her greatest struggle is, and also offers some tips and advice to any event designers who might be considering interior design. Andy really appreciates Barbi's time and expertise, and hopes that you find this episode interesting and informative! If you do, then he would love it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:24] - Andy reveals that today's guest is Barbi Walters of Lynden Lane. [1:00] - Barbi reveals how the company came to be. [2:48] - Marketing experience has been helpful for Lynden Lane. [3:58] - Barbi agrees that creating business practices is a form of creativity. [4:56] - How does Barbi approach the environment for an event? [7:05] - How does global travel influence Barbi's designs? [9:31] - Barbi offers insight into evolving and staying relevant. [11:39] - Welcome parties are sometimes just as complex as weddings. [12:52] - Does Barbi have a usual process with clients? [16:02] - Barbi touches upon the importance of listening to clients. [17:45] - How does Barbi expand her brand? [20:44] - Barbi explains how she balances wedding and interior design. [24:40] - How does Barbi assemble her team? [27:44] - Barbi identifies growing her business in an authentic way as one of her challenges. [30:24] - Barbi shares why she does not believe in balance. [31:52] - Why did Barbi appoint a brand manager? [34:39] - Barbi gives advice to designers who want to look into interior design. [36:44] - Andy shares Barbi's contact information.   RESOURCES Episode 271 NATALIE DENYSE - Building A Strong Brand To Weather The Storm Find Barbi: Lynden Lane - WebsiteLynden Lane - Instagram PageLynden Lane's BlogLynden Lane | BTS - Video   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.