#455 Dr. D'Wayne Edwards Delivers Innovation Again

The man, the myth, the legend—Dr. D'Wayne Edwards—is back on Shoe-In to discuss his groundbreaking partnership with Target. As the designer of the affordable Unos by SZ shoe, Dr. Edwards highlights the shoe's unique, patented Z-shaped outsole design, which provides adjustable sizing and enhanced comfort. A key advantage of this project is its business-driven design, which addresses inventory and space challenges for retailers while delivering a sustainable and cost-effective product. We also explore the shoe's development process, from initial concept to manufacturing, as well as its potential for future collaborations and market expansion. Discover these innovative new shoes here: Unos by SZ at Target.  With special guest: Dr. D'Wayne Edwards, President, Pensole Lewis College Hosted by: Matt Priest and Andy Polk