455: Effective Use of Google Ads with Maris Sonnabend

Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn't for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business. Main topics: Time blocking One Principle Using the right language Using Google Ads Main takeaway: Integrate your expertise into everything you do. About our guest: Born and raised in St. Louis, MO, Maris holds an unwavering love for our city, its people — and their animals! Maris has spent many years crafting her career to center around creatures of all types. She possesses a wealth of knowledge and experience in providing exceptional care to a diverse range of critters, including dogs, cats, horses, birds and fish. Combining that expertise with her passion for animals, she is now a Certified Professional Pet Sitter who also holds certifications in Fear-Free practices and Pet First Aid/CPR. Links: https://www.houseofpawspetcare.com https://www.facebook.com/houseofpawspetcare/ https://www.instagram.com/houseofpawspetcarellc/ Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months   Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic