455: Jinnie Austin, Fractional CMO

Today we’re talking about what it really takes to align brand, marketing, and revenue in a world where channels change daily but fundamentals still matter. Our guest, Jinnie Austin, is a Marketing and Ecommerce Strategic Advisor and fractional CMO who helps growing brands connect the dots between who they are, how they show up, and how they make money. Jinnie has worked with organizations like 361º USA and Exponent Edge, advising on strategy, ecommerce, and digital growth, and she’s built a reputation for stepping into leadership gaps and bringing clarity to messy marketing situations. Based in the Charlotte area, she partners with founders and leadership teams to create practical, sustainable marketing systems that actually move the needle instead of adding more noise. We’re going to dig into what she’s seeing in the market right now, how brands can get unstuck, and why a strategic advisor or fractional CMO might be exactly what a scaling company needs.