456 - 39 Referrals...But That Wasn't the Best Part with Host Michael J Maher and Guest Brenda Conyn

Title: 39 Referrals… But That Wasn't the Best Part Host: Michael J. Maher Guest: Brenda Conyn, REALTOR® | Cedar Rapids, Iowa Description: What could happen if you stopped thinking about hosting an event…and finally just did one? In this episode of Referrals Podcast, Michael J. Maher sits down with Brenda Conyn to talk about the very first event she ever hosted; a Thanksgiving Pie Day. Brenda had recently moved to a new community, had a very small local database, and was determined to build her business differently. Instead of relying on paid leads from paid sites, she decided to put the Event Mastery system to work. She mailed approximately 350 invitations, partnered with six sponsors, welcomed 22 attendees (more than half of whom she had never met before) and generated 39 total referrals. Pretty incredible for a first event. But that's not even the best part. After the event, Brenda had a few leftover pies. She delivered the final one to her doctor's office, introduced herself to the woman behind the desk and casually mentioned that she was a Realtor. Her response? "You're a Realtor? I need a Realtor!" Days later, Brenda was showing her a condo. An offer followed and that unexpected connection became Brenda's first closed client in her new community. Michael and Brenda break down exactly how she planned the event, generated referrals for her sponsors before the event even began, incorporated generosity into the experience and overcame the fear that had kept her from hosting events for years. And perhaps most importantly, Brenda shares what changed after she finally did it: her confidence. If you've ever thought, "I want to host an event, but I don't know where to start," Brenda's story may be exactly the push you need. (7L) Referral Strategy: Event Mastery, Pie Day Event Special Offer: Event Mastery – The Great Pie Day Giveaway Edition Ready to create your own Pie Day success story?  Event Mastery: The Great Pie Day Giveaway Edition begins October 13th. Michael and the Event Mastery team will walk you through the system for creating a memorable Thanksgiving Pie Day event designed to deepen relationships, appreciate your database, generate referrals and create opportunities for your sponsors. Whether this will be your first event or your fiftieth, you'll have a step-by-step system to help you plan it, promote it, execute it and follow up afterward. Learn more and register at ReferralMasteryAcademy.com