456: Free PR, How to Get Chased By The Press Without Hiring a PR Firm with Cameron Herold

Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively. Key Takeaways: [1:57] The potential monetary issue with hiring a PR firm vs an employee [6:09] Sales people are the best option for landing free publicity [10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly [13:54] How do you work best with remote PR employees and freelance PR people? [18:43] Always think about your PR pitches to the media as how they can help their target market Website: www.TheCOOAlliance.com