457 Thinking About Doing a Pie Day - Listen to This First with Michael J Maher

Title: Thinking About Doing a Pie Day? Listen to This First Host: Michael J. Maher Description: Is Pie Day overdone? Is it too expensive? What if nobody shows up? How many people should you invite? Where should you host it? And most importantly, can handing out pies really generate referrals? In this special Just Ask Michael (JAM) episode, Michael J. Maher answers those questions and breaks down exactly why events—and Pie Day events in particular—can be one of the most powerful referral strategies you implement all year. Michael shares the systems behind a successful event, including choosing the right venue, finding sponsors, creating an invitation strategy, confirming guests, generating referrals before and during the event, and following up afterward.   You'll also hear real-world examples from professionals who have used these strategies to generate dozens of referrals, thousands of dollars in sponsorships, new relationships, and business opportunities. And if you're worried your event needs to be big, expensive, or perfect, Michael has a very different message: start where you are. Whether this will be your first Pie Day or your tenth, this episode will help you think differently about what your event can accomplish—and why now is the time to start planning. (7L) Referral Strategy: Events, Pie Day Event A Pie Day isn't really about the pies. It's about creating an opportunity to bring people together, show appreciation, introduce great people to one another, support local businesses and strengthen relationships. Michael explains how one event can create multiple opportunities for referrals through sponsors, invitations, confirmations, conversations, door prizes and intentional follow-up. The event may last only a few hours. The referral opportunities begin long before the first guest arrives and continue long after the last pie is handed out. Special Offer: Ready to stop thinking about doing a Pie Day and actually create one? Event Mastery: The Great Pie Day Giveaway Edition begins October 13th. Michael will walk you through the Event Mastery system and help you plan and execute your Thanksgiving Pie Day—from the venue and sponsors to invitations, confirmations, the event experience and follow-up. Event Mastery is included for current Referral Mastery Academy members. Learn more and register at EventMastery.com