458: Tequila Empire

Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst. He has spent 30 years helping more than 700 of the world's most iconic brands, including Nike, Oracle, Salesforce, Bentley, and The United Nations, gain and keep more customers. A 7th-generation entrepreneur, Jay has written seven best-selling books on marketing and customer experience, and founded five, multimillion-dollar companies. Jay is an inductee into the professional speaking hall of fame, and travels globally teaching business growth principles to in-person audiences. Jay talks about his latest venture into the tequila business, handling content creation, and much more!