#459. Porras, sprays y esposas en la tienda online referente de material policial y de defensa. Crecer sin tocar el precio con Javier Conde, CEO de Shoke

from Ecosistema Ecommerce · host Javier López Rodríguez

Con BigBlue.io podrás automatizar y externalizar toda la logística y el fulfillment de tu ecommerce. Escribe a [email protected] y aprovecha ahora su promoción con el 100% de los costes de implementación cubiertos, onboarding de 1 semana y viaje pagado para visitar sus instalaciones. De una tienda de barrio a ser, 40 años después, un referente nacional en material policial, militar y seguridad privada. Y eso que en España es un país calificado como seguro, a tenor de cómo está el mundo. El proyecto que traemos hoy al podcast se llama Shoke, empresa nacida en 1984 en el barrio madrileño de Moratalaz que nació curiosamente como armería, orientada principalmente a profesionales de la seguridad o cuerpos del estado. Actualmente venden miles de sprays de pimienta al mes. Para conocer este sector tan interesante y que nunca había traído al podcast he invitado a Javier Conde, CEO de Shoke, que tuvo que ponerse a los mandos con solo 23 años del negocio con el objetivo de que nos cuente de viva voz cómo funciona este mundo por dentro y por fuera. - Ponerse muy joven y obligatoriamente al cargo del negocio familiar y estar toda la vida aprendiendo sobre seguridad. - Estar 4 años insistiendo para entrar como proveedor certificado de otras empresas - Recorrerse ferias y ver lo que se está vendiendo fuera para importarlo en España. - Que su producto más vendido, el spray de pimienta, no lo pueda vender en Amazon ni pagar por Paypal. - No bajar precios y solo hacer pequeñas promociones discretamente a su comunidad. - Aprender sobre la marcha y tener un almacén de 1.000 metros en el centro de Madrid porque así lo gestiona mejor. Y muchas otras cosas que te comentamos, como siempre, sin filtros. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

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#459. Porras, sprays y esposas en la tienda online referente de material policial y de defensa. Crecer sin tocar el precio con Javier Conde, CEO de Shoke

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