46: 5 Marketing Myths Debunked with Mark Harari

Marketing for contractors is constantly changing. What worked yesterday for you may not work today, but so many myths still abound. Today I sit down with home improvement marketing expert Mark Harari and talk about debunking the top 5 marketing myths that may be holding you back from growing your roofing business to its full potential. What you’ll hear in this episode: Mark’s background: 20 years in marketing, 18 of which are in the construction business The value of peer groups and “the power of WE” “Isolation is the enemy of success.” Marketing Myths (and the real Truth): “I can’t email my list more than once a month” Email as often as possible. They want to hear from you if it’s valuable content. “I need to have a super-pretty newsletter template” Build relationships in every email; text-based is best “I need to be #1 in SEO” SEO is constantly changing and you cannot keep up. Focus on putting out consistently valuable information “I need to be on every social media platform” Impossible! Pick 1-2 where your target clients spend their time “A marketing budget and marketing plan are the same” The budget is ONE component of a marketing plan. A good marketing plan is a 40-50 page document Remodeler’s Advantage: Find out more about their Roundtables program, upcoming live events, consulting services, and the podcast, Powertips Unscripted. Resources: Remodelers Advantage Power Tips Unscripted Power Tips Podcast