#46 - Alice Karolina @ The Ethical Move on Ethical Marketing

Send us Fan MailWe welcome Alice from The Ethical Move this week on A Smaller Life!Alice owns a branding firm, and she runs an online community (with the help of dedicated others) that's focused on ethical branding / marketing.How do we attract customers without using lead magnets? How can we appeal to our customers without manipulating them? These are the kind of questions they ask at https://www.theethicalmove.org/ Main Takeawayscurrent marketing strategies are often deeply manipulatingindustry advice that is given is often based on tricking people into buying thingsconsumerism is not sustainable, not ethical, and it's just straight up harmful in many waysmore take-aways in the shownotes on the website.  "...and that is really where the community is strongest, like the community is really meant to hold that space where we work on our ethical marketing pursuits, because they will last a lifetime. This is a great un-learning and a great re-creating of what we want things to be, you know? Like if we don't use lead magnets, what do we do? If we don't use the typical selling strategies, what are strategies that work, that work more, let’s say cyclically or in a natural connection? What about relationship? I just think branding goes a lot deeper than we think."– Alice Karolina, The Ethical Move ☞ feel free to share this ☜ Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!Do you want to get a reminder in your mailbox each time a new episode comes out? SIGN UP here.✄ ✄ ✄A Smaller Life relies on its listeners to grow organically. I decided to leave social media so I need the support of you, the listener, to keep going. You can help by joining the movement actively or by supporting the podcast n the background.✄ ✄ ✄Have a question? Want to offer your opinion? Have an idea for a guest or topic?Click the voicemail tab on the right, I'd love to hear from you!Support the show☆ other ways to SUPPORT THE SHOW ☆If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!☞ GET MAIL ☜☆ SIGN UP HERE! ☆☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!