EPISODE · Dec 1, 2019 · 26 MIN

#46 Auf besonderen Wunsch: Personas

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Von der Zielgruppe zur Persona: Wieso eigentlich? Und: Wo liegen die Stärken und wo die Grenzen des Buyer Persona Konzepts? Diese Fragen diskutieren wir in der aktuellen Folge "Auf besonderen Wunsch: Personas". Um es vorwegzunehmen: Eine Vorname macht noch keine Persona! Vielmehr benötigen wir zugrundeliegende Motivationen, Vorlieben und Treiber für das individuelle oder noch besser: gruppenbezogene Kaufverhalten. Hören Sie, wo die Chancen liegen und welche Fallstricke man besser beim Buyer Persona Konzept umgeht! Folge direkt herunterladen

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#46 Auf besonderen Wunsch: Personas

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