#46 - Beyond Lenses: Is AR the Future? w/ Andrew Seleznov from Snap

What if finding your friends at a 90‑acre music festival was as easy as glancing through your glasses? 🕶️ In this episode of The Metavertising Podcast, host Ely Santos sits down with Andrew Seleznov, Head of AR Production at Snap’s Arcadia Creative Studio, to explore how augmented‑reality wearables are moving from bunny‑ear fun to real‑world problem‑solving. Festival‑grade AR navigation – how Snap and Live Nation built a “find‑my‑friends” lens that scales to 16 global events.Snap Spectacles as a dev kit – why Snap puts headsets in creators’ hands first (and how you can get one).Utility over novelty – automotive showrooms in your driveway, smart plant care, and other day‑to‑day use cases that will sell AR to the masses.The business model question – subscriptions, feature bundles, and the frameworks still waiting to be invented.Privacy & culture – balancing always‑on cameras with social comfort and new etiquette.AI meets AR – the hardware‑software‑AI “perfect storm” that’s making lightweight, high‑fidelity glasses possible sooner than you think. “We’re at the very beginning of a new era, just like smartphones in 2007. Developers who dive in now will own the expertise everyone needs tomorrow.” – Andrew Seleznov Whether you’re a marketer chasing the next big engagement channel, a developer hunting green‑field territory, or just AR‑curious, Andrew’s insider view on hardware roadmaps, community‑driven R&D, and the challenges still to crack will give you a front‑row seat to the coming spatial wave.Links & shout‑outsFollow Andrew Seleznov on LinkedIn for hands‑on demos and dev tipsKeep up with host Ely Santos on LinkedIn for more metaverse‑marketing insightsHit subscribe, rate the show, and share this episode with the one friend you always lose at festivals—because the future is about to make that impossible.