46. Can Marketing Still Save the World? with Massimo Giunco

Brand strategist Massimo Giunco rejoins the podcast to share his rare perspective on the current state and future of marketing. Drawing from his extensive 25-year experience at Nike, Giunco explores critical challenges facing the industry in 2024 and beyond, including the pervasiveness of the "too big to fail" digital marketing ecosystem, increasingly intrusive data extraction, and the immense power of generative AI. Although he has become less sure of the power of marketing to drive consumers to make better choices, his reflections provide a thought-provoking look at how marketers might reimagine their role in creating more sustainable, purposeful brand interactions. Massimo worked for 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands as a brand strategist and consultant. Connect with Massimo on LinkedIn at https://www.linkedin.com/in/massimogiunco/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/