46 Find the Idea You Want to Be Known For with Alexia Vernon

Go here for the full show notes. Download the free worksheet – "3 Questions to Find Your Brand Message" How do you find the idea that you want to be known for? That's the question my guest today answers on the Unforgettable Podcast. That's right, I'm bringing on Alexia Vernon, the woman who helped me gain the level of message clarity that got me ready for a TEDx talk. "Most people are in their business because they've had a moment or maybe a series of events that started a chain reaction moving them towards how it is that they're serving their audience." – Alexia Vernon Announcements: Alexia's cart opened today for her Your Spotlight Talk – check it out here (I'm an affiliate because I used this exact digital program to create and perform my TEDx talk, and I'm a true believer in her work!) Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes In today's episode, you'll learn: How to bridge the disconnect between the idea you want to spread and the work you do in your business Why so many people realize they've been off-message in their business when they start working on a talk Three questions to ask yourself to clarify your message (click the green button above to download the pdf worksheet!) How her own message and the work she does with clients has evolved over time and what she wishes she'd known earlier Her favorite way to have clients test out material to see what connects with their audiences Why starting with your story is key to finding your true "why" (and how to go about that!) Links from this episode: Alexia's free Hotshot video training series FYH #23 Run Live Workshops Without Overwhelm with Alexia Vernon FYH #7 Healthy Launching & Speaking with Mamapreneur Alexia Vernon I designed this worksheet as a supplement to this interview, because I know how many new entrepreneurs feel overwhelmed and confused about what it is that they really do. After completing this worksheet, you'll have a deeper understanding of what's driven you to choose the line of work that you're currently in and you'll more clearly see the threads that tie everything together. Episode Insights: "For a lot of people their businesses grow based on what shows up — and sometimes, that can be a beautiful thing, somet