46: From AI Overload to Authentic Impact — Why Courses Still Win with Amy Porterfield

Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it.In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy. Over the past 16 years, Amy has built a $120 million business serving over 100,000 students through her programs. She knows exactly what’s working (and what’s not) in the online course industry right now.We talk about:Why courses are not only alive but evolving in exciting waysHow to stand out in an AI-saturated world with authenticity, support, and accountabilityThe course trends that are thriving in 2025 (hint: it’s not about creating a 12-module “monster”!)The biggest mistakes new course creators make and how to avoid themWhy now is actually the best time to create your digital courseIf you’ve been sitting on an idea, letting fear, perfectionism, or “waiting for the right time” hold you back, this conversation is your green light to get started.👉 Amy is also hosting her once-a-year Course Confident Bootcamp, designed to help you choose your course topic, price it, and start building an audience all with her signature step-by-step guidance. I highly recommend joining us there!🔗 Join the Course Confident Bootcamp hereThis episode is packed with inspiration, practical advice, and a fresh perspective on why courses still win... even in the age of AI. You’ll walk away knowing that the world needs your knowledge, your voice, and your story.Watch the video/read the blog for this episode here.Learn more about how DCA impacted my business at https://www.banishbusinessclutter.com/digital-course-academy Already launched a course? Check out this free quiz from Amy and discover The Hidden Bottleneck Blocking Your Next $100K. Spot (and Fix!) The Problem Costing Your Money, Time, and Heartache. TAKE THE QUIZDiscover why Kajabi is the most affordable all-in-one platform for online business. Free cost comparison calculator + bonuses at https://launchwithlydia.com/kajabi.  Explore all online business resources, courses, and programs at https://launchwithlydia.comLooking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabiConnect with me:Instagram: https://instagram.com/lydiamartinbizYouTube: https://youtube.com/@lydiamartinbizSubstack: https://launchwithlydia.substack.com