46. How to make the Sales Training Stick?- Celeste Burke

Today, we sit down with Celeste Burke Nicely, a seasoned sales growth strategist and host of the Sales Edge podcast, to discuss the critical components of making sales training stick in your organization. With over 21 years of experience in both the nonprofit and for-profit sectors, Celeste has led teams to remarkable achievements, including managing $105 million in annual sales. Join us as Celeste shares her invaluable insights on: Current Trends in Sales Coaching: Understand the latest trends and why many companies struggle to make their sales training effective. Metrics for Success: Learn the importance of identifying the right metrics and behaviors to track before investing in sales training. The Role of Leadership: Discover why middle management often struggles with coaching and how top leadership must understand the framework to make coaching effective. Making Training Stick: Gain practical strategies on how to ensure your sales training program becomes sticky and leads to measurable changes in behavior and performance. The Power of AI in Sales Training: Explore the potential and limitations of using AI tools for role-plays and sales coaching. Celeste shares her take on the current state and future of AI in the sales training landscape. Personal Advice for Young Salespeople: Celeste also gives invaluable advice to her younger self and anyone beginning their journey in sales today. If you’re looking for actionable steps to improve your sales training and coaching, this video is a must-watch. Don’t forget to like, comment, and subscribe for more expert insights and tips on sales growth and strategy.