46. How to turn around a decreasing conversion rate

This week we are discussing ​​​​​​​​​​​​how to turn around a decreasing conversion rate. Starting with the basics: What is a conversion rate and why is it so important? What does it mean when a conversion rate is decreasing? What factors affect a conversion rate? How can you influence these? Into the detail: What else is linked to the conversion rate when looking at a campaign? How do competitors and external factors affect conversion rates? What else outside of Amazon but within the business can affect conversions? (inventory, stock etc) How do customer feedback and reviews affect conversion rates? Can conversion rates be affected by technical platform issues, and how do you pick these up? Do bots and spammy types of behaviour affect conversion rates? Can organic conversions be miscounted as ad attributed conversions and how do you identify this and counter it? Anything else either of you can think of that would relate to conversions? Any differences between DSP and PPC conversions especially on platform vs off platform? When considering endemic advertising what counts as a conversion? Is it the click on the ad or the purchase on the third party website? What can be done about bounces in this scenario? That’s a wrap for this week! We hope you have a great festive break, thank you for listening and we look forward to joining you in 2023! Where has the time gone!  If you want to recommend a topic for any of our podcasts next year give us a shout on social media or get in touch via our website with your suggestions. We are always happy to hear from you! We hope you enjoyed this episode. As always please do share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.