46. Likes Don’t Pay the Bills in Denmark, nor in the U.S. — Nicki Friis

Getting a lot of likes may feel good, but they don’t pay the bills.  If you want to be able to actually make money online eventually you need to bring online followers into a sales process. Nicki Friis started off doing modeling work and enjoyed all of the attention and likes, but it led to eventually dealing with a bit of depression.  After working through it, he reached a healthy balance where he was able to get back into marketing, but not attach his self worth to the number of likes of his personal content. In this episode Nicki dives into his current sales funnel and how he attracts potential clients. We also dive into differences between Scandonavian vs American audiences.  The sales process of having a funnel works the same in both Denmark and the US, but there are differences in how you communicate your offer. Part of this is probably do to how Danish people compare themselves to others vs how Americans would.  We dive into cultural differences between Denmark with a socialist background and America being more individualistic and capitalist. However based on Nicki’s observations, he believes that social media is changing culture for the younger generation as they become more comfortable trying to stand out from the crowd and that communications styles are starting to merge in some ways. Referenced Links: https://www.stitcher.com/podcast/nicki-friis/ivrkstter-podcast https://www.linkedin.com/in/nickifriis/ https://www.nicqi.com http://outofgrowth.com