46. Lucy Read – Harnessing the power of incremental gains

Its human nature to get tempted to focus too much attention on the big shiny prize, such as the game-changing major gift. But after interviewing very successful fundraisers for nearly two decades, I’ve found these wonderful results rarely come from one extraordinary move or piece of good fortune. Rather, they are the result of the discipline to do lots of relatively ordinary things (that most people don’t do), day in, day out. Beware, these activities rarely get attention at conferences as they don’t seem exciting. But how do you stop yourself getting distracted by the shiny prize? In this episode I talk to a fabulous fundraiser named Lucy Read from International Animal Rescue, who has made it her habit every day for the last 12 months to focus on the small things she can do each day to achieve incremental gains. Here she shares her simple, powerful system. I found it hugely encouraging to hear the difference this change in focus has made to Lucy’s results and morale, and I hope you do too. If you enjoy it, remember to subscribe to the podcast today. If you want to get in touch or share this episode – THANK YOU VERY MUCH! - we’d love to hear from you. We’re both on linked in, on twitter I’m @woods_rob and you can find lots more free resources, as well as details of our training courses, on my website, www.brightspotfundraising.co.uk.